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August 25 -
The Future of
Internet
Marketing-
I
have seen the
future of
internet
marketing, and
it's- on the
internet.
No, before you
launch your
"duh" into the
stream of "duh's"
that I can
already hear
streaming at me
from the far
corners of the
globe, listen up
I
understand the
problem I have
with my
mentoring
clients when it
comes to the
second word:
"marketing."
"Marketing" is
kind of a dirty
word in some
circles.
The sort of
thing that, even
if you do it,
you shouldn't
talk about it.
It's not elegant
or spiritual.
Which is of
course the kind
of BS that you
don't hear from
internet
 marketers
who are making
money.
Ultimately, if
you're an
internet
marketer, you're
going to have to
offer to sell
somebody
something.
And, you're
going to have to
do it
effectively, or
you might end
up- in my case-
back in the
bars, explaining
to drunk bikers
why you're
disinclined to
play "Mustang
Sally" a first
time, much less
a third and
fourth.
The surprise to
me is the noise
I'm hearing
about the first
word.
"Internet."
The very nature
of the internet,
as well as life,
is change.
When I first
started logging
on through
compuserve, in
the mid-90's,
there really
wasn't that much
to do online,
and what there
was to do took
for frickin'
ever to
do.
Civilizations
could rise and
fall in the time
it took to
download one
picture.
There were
bulletin boards
and chat rooms-
some were quite
exclusive and
hard to get
into- people
could get quite
smug over an
invitation
behind the
velvet curtain-
but, nine times
out of ten, if
you wanted to
actually "do"
something, the
computer, aside
from being
interesting
because it was
new, was the
least effective
way to do it.
A typewriter,
telephone, and
one of those
new-fangled fax
machines beat
the computer at
getting work
done.
Fast forward a
little less than
a decade.
In 2004, which
is when I
started my
internet
marketing
journey, the
state of the art
had changed.
The computer WAS
a typewriter,
telephone, and
fax machine- and
a whole lot
more.
Downloading
pictures
happened almost
instantaneously.
You could read
entire
newspapers
online, with
pictures.
However, video
was slower than
molasses.
We kept reading
about online
video being the
wave of the
future.
Well, it's the
wave of the
present, now.
Luckily, I
bought a video
camera and
started shooting
video.
I've got a
lovely library
of videos that-
when I shot
them- were
pretty worthless
as online
content. I
had a feeling
that the
internet would
catch up, and
now look at
YouTube, etc.
Watching video
is pretty much
what people do
with their
computers, when
they're not on
their surfing in
myspace,
connecting at
Linkedin or
dancing and
shopping in
Second LIfe.
Over at the
Your Portable
Empire
University,
in the screening
room, there are
days and days of
video, and the
members can
watch them any
ole time- from
wherever they
are. It's
like being
somewhere you're
not, with
someone you're
not with, but in
a good way.
If you want to
learn how to put
together a PR
campaign from
Dr. Joe Vitale,
all you have to
do is log on and
press "play."
Let's pause a
moment and
reflect.
The few pioneers
who were
marketing online
in 1994 have
either changed
the way they
market, or
they're out of
business.
Because they're
marketing on the
internet, which,
by design,
changes.
And, you might
as well get
comfortable with
that, because
it's also
designed for the
rate of change
to change, too-
and it will
ALWAYS
accelerate.
The very
environment
where we make
our living as
internet
marketers is
designed to
change, and keep
changing, and
the rate of
change is going
to speed up
continually.
I'm cool with
that.
However, if you
got comfortable
with the way we
were doing
business in
2004, and you're
still doing now
what you were
doing then,
you're probably
not making as
much money as
you were in
2004, and you're
probably not
having nearly as
much fun as you
were in 2004.
Things that
seemed like
pretty neat
tricks way back
then are now
kinda tired, and
the novelty has
pretty much worn
off.
 There's
a whole new
world out there.
Here's a picture
of me in it.
That's a view
from
Second Life.
Click
HERE to
check it out-
it's free and
it's a blast.
If you're
thinking that
Second Life
is just
somewhere that
kids go to hang
out, you're
missing a very
important point.
Several
international
companies have
offices in
Second Life, and
they're staffed!
Several of the
presidential
candidates have
offices there,
too.
Check out these
numbers, bucko.:
That caught
my
attention.
This isn't a
game.
It's a
frickin'
country.
Its currency
is freely
convertible
to U.S.
dollars.
It's very
open to
marketing,
and you can
build a
shop, or a
palace, or
rent space
in a mall.
I recommend
that you
click on the
Second Life
links on
this page
and go get a
free
account.
Do the easy
and fun
tutorial so
that you
understand
the basic
physics of
the place.
You can fly,
which is a
lot more fun
than it
should be.
Unless
you've got a
lightning
fast
connection
and a
brand-new
super-hot
computer,
you're going
to
experience a
little
lag-time
occasionally.
It passes.
Remember, a
couple of
years ago,
video on the
computer was
kinda shaky.
Now, it's
like having
a little
movie
theater with
unlimited
content.
Online
places are
going to go
the same
way.
Right now,
they're
kinda shaky,
because the
bandwidth
required to
make a
believable
online world
is right at
the edge of
the
technology
we have.
(minor rant)
We know from
our
psychology
studies that
no two
humans see
reality the
same way.
There is no
such thing
as an
objective
shared
reality.
That's why
"social
proof" is
such a joke,
and such a
devastating
tool.
I'm watching
online
communities
closely to
see how this
plays out,
because
online there
is such a
thing as
objective
shared
reality.
You can
build any
world you
want, or
visit any
world that
appeals to
you, but
that world
is
quantifiable
by its very
nature.
It's just
math that
you can hang
out in.
As the
delivery
mechanism
gets more
and more
realistic
(as the math
gets
better),
some very
interesting
things could
happen. (end
rant)
A couple of
warnings
before you
do- there is
a box you
can click
when you
search that
enables
adult
content.
Don't click
it. If
you do,
you'll
either be
completely
appalled or
completely
fascinated,
and you
won't get
anything
useful done.
Then meet me
over in the
coffee shop.
They've got
great jazz
and blues on
the sound
system, and
the
conversations
are, mostly,
in Dutch.
That's where
I'm hanging
out while
I'm
designing my
Portable
Empire
Island.
Occasionally
there are
meetings,
rock
concerts,
etc.
Pay
attention.
They're
gathering
large crowds
of people in
one place
online,
charging
admission to
get in, and
then selling
t-shirts,
books,
posters,
etc.
This is
happening in
real time in
a virtual
world that
uses real
money.
I can think
of some
fascinating
ways to use
this
technology-
can't you?
For example,
this whole
mind-blowing
experience
started for
me when my
PR angel
told me that
we needed to
do a book
signing in
Second Life.
It won't be
the first.
Does this
mean that
everything
we think we
know is
useless?
Of course
not.
From a
content
point of
view, it
doesn't
change
anything at
all.
We still
need to know
how to write
great copy,
and find
interesting
problems and
solve them-
and sell the
solutions.
What's
changing is
the delivery
channels.
We'll keep
using our
autoresponders,
at least for
a while, in
spite of the
fact that
they're
kinda creaky
and have
stopped
working very
well.
You must
blog.
Online video
and audio
will
continue to
be bought
and sold.
E-books will
continue to
grow as a
market,
because some
people like
to read.
But, you may
end up with
an office in
Second Life,
staffed by
somebody you
found on
rentacoder,
whose job it
is to send
people to
your
Linked-In
page,
to link with
you, so that
you can
communicate
with them
with 100%
deliverability.
Speaking of
which, why
don't you
scoot over
to
Linked In
on your way
to Second
Life, and
get a free
account?
Then do a
search on my
name, go to
my page, and
link to me.
That way we
can stay in
touch.
August 19,
2007 - It's a
Kinky World
I've been
fascinated by
Kinky Friedman
for years.
He plays guitar,
smokes cigars,
has a
"complicated"
past and has
achieved success
and a kind of
respectability.
I say "a kind
of," because
Kinky is always
going to be
kinky.
Honest,
straight-talking,
no B.S.... and
you just know
that's not gonna
fly with the
stuffed-suit
crowd.
When he was
running for
Governor, which
was pretty
audacious in and
of itself, he
had no trouble
connecting with
the Austin
crowd.
Austin is a
little blue
oasis in a very
red state.
I would imagine
the Kinkster
would be a
harder sell in
Cleveland or
Odessa, for
example.
Now
that
I'm
a
best-selling
author,
too,
I
figured
I'd
check
in
with
Kinky
to
see
if I
could
pick
up
some
pointers.
 I
enjoy Kinky's
books, and there
have been a lot
of evenings when
I've curled up
with a glass of
wine and one of
his books, just
to hang out. Me,
Kinky, Ratso,
McGovern...
it's a totally
artificial peer
group, but there
have been
times...
So of course, I
support him when
I can.
When he was
running for Guv,
my band played
at his rally.
When he does a
show at the
local
book-store, I'm
usually there.
As a marketer,
there are a lot
of lessons to be
learned from
watching Kinky
and paying
attention.
He's written
numerous
best-selling
books.
Some of them
probably took
weeks to write.
Some probably
took less than
an hour. A
good title, some
cheap
research...
I'm watching
closely.
He has
his own
brand of
hot
sauce.
Hot
sauce?
He sells
t-shirts,
bumper
stickers,
posters,
caps,
CDs,
DVDs,
coozies,
mugs,
and
other
kinky
stuff at
his
online
store.
Yesterday, he
launched his own
cigar brand.
I
just love that.
It's outrageous.
It's gutsy.
It's a no-lose
proposition.
He also has a
new book coming
out. His
publisher is
paying for a
book tour (I
wonder how he
swung that?).
He's setting up
a parallel cigar
tour in each
town the book
tour goes to.
I
love the idea.
I don't much
like the cigars.
I bought a box,
and have smoked
two and shared
two. The
consensus is
that the cigars
are the
equivalent of
tobacco muzak.
No attitude.
Too smooth.
No personality.
Great marketing,
though.
The launch party
for the cigars
was held in the
same cigar bar
that we filmed
"Niches 101" in.
It's a pretty
fancy place, but
Kinky's crew
brought in
barbecue and
beer, which was
a great idea.
Definitely a
party
atmosphere.
So, let's drill
down on this
from a marketing
point of view.
Richard Friedman
created a
"brand" called
Kinky. He
launched his
brand with a
band called "The
Texas Jewboys,"
who traveled the
world irritating
people with
attention
grabbing songs
like, "I'm Proud
to be an As*hole
from El Paso"
and "Get Your
Biscuits in the
Oven and Your
Buns in Bed."
Nobody ever
mistook Kinky
for a musician.
He was an
entertainer.
After that
played its
course, or as it
was winding
down, he wrote a
series of
detective books
featuring
"Kinky" as the
detective/protagonist.
If you haven't
read them, you
probably should
grab one just to
get an idea.
His books are a
great, easy
read. It
ain't
Shakespeare.
They're almost
comic-books
without the
pictures.
But it does
feature the
brand in a
series of
situations that
1) made money
for the author,
2) kept the
brand in front
of a rapidly
growing
audience, and 3)
positioned the
brand as clever,
entertaining,
and a fun hang.
Once the
audience was
established for
the books, he
put out a series
of dippy little
books that were
probably
outsourced.
As a marketer,
I'm impressed.
Because he was
already an
established
author,
bookstores
ordered and
promoted the
books.
Loyal fans (like
me) bought them.
I don't know
why, but that's
how it works.
I buy all of Pat
Metheny's CDs,
too.
There's a lot of
brand loyalty
there.
And then there
was the
gubernatorial
campaign.
If you're not
familiar with
Texas politics,
let me tell you-
the job of
Governor of
Texas is a dream
job. There
are no duties,
no
responsibilities,
and no power.
However, you do
get a lot of
influence, which
is just about as
good, along with
the governor's
mansion, limos,
helicopters,
airplanes, and
your own
security team to
keep cops from
bothering you if
you want to
smoke a joint in
the governor's
mansion or the
capitol.
Don't laugh.
It's true.
By running for
governor, Kinky
had an excellent
opportunity to
promote his
brand with other
people's money.
"Kinky for
Governor" bumper
stickers were on
hundreds of
thousands of
pickup-trucks,
Buicks,
motorcycle
helmets, and
Volvos,
including mine.
Billboards,
t-shirts, TV ads
and interviews,
and so on and so
on, and all of
it paid for from
political
contributions.
He lost the
election, but
built his brand
visibility.
He also built a
massive, loyal
opt-in e-mail
list during the
campaign that he
can now use to
promote all of
his new
projects.
The money is in
the list.
Kinky's got a
huge one.
Last night at
the cigar
launch, I talked
to several
people who
didn't even know
he had been an
entertainer or
an author.
They all knew he
had run for
governor.
Brilliant.
Now, he's in a
position to
monetize the
brand. The
cigars are an
interesting case
study. The
entire
production and
delivery process
is outsourced to
one of the very
few companies
that actually
make cigars.
You'd be
surprised.
Many competing
brands of cigars
are made in the
same factories
in South
America.
Sometimes the
only difference
is the cigar
bands.
Cigars are a
luxury item, and
the new Kinky
cigars are
expensive.
Big markup.
Lots of profit.
Like a Portable
Empire, once you
set it up, all
you have to do
is promote it.
It's scalable
and passive
income.
Later in the
evening, Betsy
and I sat with
Lieutenant
Governor Chicken
Dick (don't
blame me.
I've got his
business card,
and that's his
official job
title) and
"Little Jewford,"
(same deal)
discussing
Kinky's various
adventures.
I got the
impression that
they were some
very bright
marketers having
a whole lot of
fun.
Like Willie
Nelson says,
"some things are
too important to
be taken
seriously."
These guys are
generating very
serious money,
and a brand that
is gaining
international
recognition, and
having a whole
lot of fun in
the process.
(pictures of
Kinky and me
copyright 2007,
Betsy Blaydes.
Use only with
permission)
August 17,
Official Mental
Health Day
I
don't know if
it's the da
Vinci method, or
just my solid
east-texas
upbringing, but
I know it's
true. I
benefit from
regular "mental
health" days.
What's a mental
health day?
Well, today is.
A
mental health
day is one in
which you do
absolutely
nothing you
don't want to
do. It's
essential that
you sit in your
most comfortably
chair, rest your
eyes, and clear
your mind of all
work-related
stuff.
I
find that cigars
and shiraz help,
although they're
not required.
Want to join me?
Of course, it's
more fun when
you've got a
Portable Empire,
because, if
you've set it up
right, your
business doesn't
even notice when
you're not
around.
Like now.
August 13,
2007 -
Building a Buzz.
If you build a
website and
nobody sees it,
does it make any
money?
No.
Somehow, you've
got to attract
people to your
website if
you're going to
build your
Portable Empire.
The "easy" way
to solve that
problem is to
throw money at
it.
Adwords,
advertising,
pay-per-blog,
and other
methods of
trading dollars
for eyeballs all
work. Some
people are even
clever enough to
show a profit on
the exercise
(Hi, Nate), but
I suspect
they're in the
minority.
Most of the
people I know
who have used
those methods to
get traffic end
up paying more
than they make
from the
traffic.
Lately, I've
been building a
buzz for my new
book,
I've learned a
lot.
I've also had a
little luck.
Just as I had
exhausted all of
the resources I
could think of,
I met somebody
who really knows
how to promote
books. It
was a perfect
example of how I
believe the Law
of Attraction
works. I
took massive
inspired action:
I wrote the
book, I wrote
the press
releases, Dr.
Joe Vitale
offered to help
with the email
blasts- in
short,
everything I
could do, I had
done.
Then, the
Universe stepped
in with the rest
of the answer.
I
really believe
the "action"
part is
necessary, btw.
Anyway, my new
PR angel has
taught me a lot
about creating
an online buzz.
The results?
The book has
already been a
best-seller, by
reaching #7 in
its
sub-category,
"marketing-direct."
That's pretty
amazing for a
book that won't
even be
available for
another three
weeks.
This stuff will
work to drive
traffic to any
site. Most
of it, once I
had it explained
to me, was
pretty obvious.
However, the
cumulative
effect is pretty
impressive.
You may already
know all of
this- and if you
see anything
we're missing,
please email me
at
pat@patobryan.com
and tell me
about it.
Buzz Tip #1.
Digg it!
www.digg.com
is a
headline
aggregator
that only
lists sites
that have
been
recommended
by members.
Membership
is free, and
has
benefits.
Please
click the
Digg button!
Every
time
somebody
clicks the
Digg button
on your
page, it
drives your
website
higher in
their
directory,
which makes
it visible
to more
people who
click on the
link and
Digg the
page, which
drives it
higher on
their
directory,
which makes
it visible
to more
people...
Here's the
hidden benefit.
www.digg.com
is a PR (page
rank) 8 site.
Every time you
put a Digg
button on a page
in your domain,
you're getting a
very
high-quality
link from a very
popular site.
Google loves
this. It's
free SEO for
you.
Buzz Tip #2.
PR Web Direct
www.prwebdirect.com
is a company
that will hurl
your press
releases far and
wide across the
'net. They
have a free
service, that is
pretty cool.
For just a
little bit of
cash, they will
make sure you
get on Google
news, Amazon
news, and in
front of
newspaper and
magazine
editors.
The first press
release for the
book is
HERE.
Check it
out. Even
before we
started the
other Buzz
strategies, that
one press
release sold
some books, and
drove the book
up the charts at
amazon.com
Hidden benefit.
prwebdirect is a
PR 7 site its
own self.
You're pretty
much guaranteed
a link from
them. In
fact, you'll get
several links
from them,
because they
have several
sites they feed
press releases
to. More
free SEO.
Buzz Tip #3.
Social Sites.
I'm just gonna
cut'n'paste the
email my PR
angel sent.
These all have
the same
benefits as the
above- they send
you traffic, and
give you
in-coming links
from
high-traffic
sites.
What are
social
bookmarking
sites?
Basically,
these are
sites that
allow users
to post
their
favorite
sites, using
tags (or
keywords) to
categorize
and organize
them; then
other users
can take
these
bookmarks
and add them
to their own
collection
or share
them with
even more
users. Here
are some of
my favorite
social
bookmarking
sites that I
use every
single day.
del.icio.us
is a social
bookmarking
site that
has rapidly
taken off
even more in
popularity
since being
purchased by
Yahoo.
I use
del.icio.us
probably the
most out of
all these
top picks,
particularly
to post
interesting
sites that
I've found
around the
Web. I also
subscribe to
quite a few
del.icio.us
tags, such
as
popular
and
reference,
and I get
all the
sites tagged
with these
keywords in
my
RSS reader
of choice,
Bloglines.
Digg
is social
bookmarking
and social
networking
gone a
little crazy
due to the
fact that
anyone can
submit a
Digg (site),
and then
anyone can
comment on
those same
Diggs. For
me the most
interesting
feature of
Digg has to
actually be
the comments
on the sites
and stories,
since the
Digg
community is
not shy
about
letting
folks know
how they
feel about a
particular
Digg.
Primarily
focussed on
geeky,
technology-type
items.
Listible
hasn't been
around very
long, but
already it's
one of my
must-visit
sites.
Probably
because I
have a weird
thing for
lists.
Anyone can
start a list
about pretty
much
anything;
I've seen
lists for
Firefox
extensions,
TV theme
songs, and
much more.
Listible
users can
rate the
items on the
list and add
comments.
Furl,
a service of
LookSmart,
gives users
the ability
to save
copies of
any Web
page, search
within your
own personal
archive of
Web pages,
and share
what you
find. People
use Furl to
create their
own personal
shopping
lists, real
estate
directories,
job
searches,
student
research
papers, etc.
This may
just sound
like a fancy
way of
saying
bookmarks;
but the
thing about
Furl is that
you can
access it
from any
computer,
which means
that your
Favorites
will go with
you.
Yahoo My Web
2.0
is a social
search
engine,
which means
that people
and search
technology
are working
together to
create both
better
searches and
a better
search
experience.
From the
site: "What
if you could
tap into a
directory of
favorite web
content
bookmarked
by thousands
of people?
And what if
that content
was
organized so
that you
could browse
through it
by keyword
or instantly
search to
find content
on a
particular
subject?"
It's a great
way to
network and
bookmark at
the same
time.
Flickr
is a social
bookmarking
and social
networking
site with a
twist: it's
all about
photos.
Users can
upload and
tag their
favorite
photos, then
other users
can bookmark
those photos
as favorites
and share
them with
even more
people. You
can also
comment on
individual
photos and
share why
you like (or
dislike)
that image.
Slashdot
is the
original
social
bookmarking
site.
Slashdotters
can submit
stories or
links they
find
interesting
and then
users
comment on
them
(usually the
comments are
extremely
active). The
only
drawback of
Slashdot is
that stories
and sites
have to be
pre-approved;
this has
actually
driven a lot
of very
fervent
Slashdot
users to
other social
bookmark
sites such
as Digg.
YouTube
is another
social
bookmarking
site with a
twist; it's
all about
videos.
Users upload
their
favorite
videos and
their fellow
YouTube
users can
comment,
pass these
videos on
around the
Web, or
paste them
on their Web
sites or
blogs.
YouTube is a
great way to
find popular
homemade
(mostly)
videos.
Simpy
is a social
bookmarking
site that
allows users
to "save,
tag and
search your
own
bookmarks
and notes or
browse and
search other
users' links
and tags."
There's a
lot of
technology-related
stuff here
but then
again,
there's also
a lot of
very
eclectic
links on
here as
well.
Popurls.com
is one of my
must-read
sites every
day. Popurls
is a lovely
conglomeration
of about 10
different
social
bookmarking
sites, some
of which
I've already
mentioned in
this list.
Popurls is a
great way to
get all your
potential
bookmarks in
one place.
Buzz tip
#4.
Articles.
One of the
most
effective
things you
can do to
drive
traffic to
your sites,
and build
your
reputation,
is to
publish
articles.
There are
many article
directories
online that
are begging
for content.
Onlinejer.com,
Articles
Diverse,
Article
Retreat,
Free IQ,
are some of
the ones
that I found
when I did a
search on "Pat
O'Bryan"
articles.
There
are many,
many others.
I had Zonker
spend a few
days putting
my articles
in every
article
directory he
could find.
My PR angel
found some
more.
It will come
as no
surprise at
this point
to discover
that there
are several
benefits to
listing your
articles in
directories.
1) you're
going to
embed links
in those
articles to
your home
page and
your
products.
2) people
who are
looking for
content for
their sites
are
encouraged
to snag the
articles and
reprint
them, giving
you tons of
links back
to your
site.
3) the
article
directories
are usually
high PR
(page rank)
sites.
All of those
back-links
are just
gonna drive
your site
higher in
the search
engines.
Buzz tip
#5.
Blog.
Your blog is
your best
tool for
getting your
word out,
but only if
people read
it.
List it with
technorati.com,
which is a
directory of
blogs.
That way,
when people
search there
(and
millions do)
for your
keywords,
your blog
will show
up.
Then PING!
it.
www.pingomatic.com
is a good
online tool
that tells
technorati
and several
other blog
directories
when you've
updated your
blog.
The
directories
then alert
their
members, who
come to your
blog, and
click on the
Digg
button...
you get the
idea.
I'll post
more
buzz-building
tricks
later.
Remember to
email me at
pat@patobryan.com
with your
ideas.
Now, start
buzzing!
August 9, 2007
Join the Party.
Breaking
News!
Your
Portable
Empire
hits top-10
on
Amazon.com!
Amazon.com
Sales Rank:
#26,168 in
Books (See
Bestsellers
in Books)
Popular
in these
categories:
#9 in Books
> Business &
Investing >
Marketing &
Sales >
Marketing >
Direct
#44 in
Books >
Computers &
Internet >
Business &
Culture >
Web
Marketing
#71 in
Books >
Business &
Investing >
Industries &
Professions
> E-commerce
The
Portable Empire
lifestyle is all
about
independence.
Independence and
freedom.
To celebrate the
upcoming launch
of the book,
Your Portable
Empire- How To
Make Money
Anywhere Doing
What You Love,
Betsy and I
headed for
Washington on
the Brazos, the
birthplace of
Texas
Independence.
Here's how
Wikipedia tells
it: The
Texas
Declaration of
Independence
was the formal
declaration of
independence of
the Republic of
Texas from
Mexico in the
Texas
Revolution. It
was adopted at
the Convention
of 1836 at
Washington-on-the-Brazos
on March 2,
1836, and
formally signed
the following
day after errors
were noted in
the text.
About those
"errors."
The historical
marker on the
site notes that
a great deal of
strong drink was
consumed.
 Also
coffee.
Probably in that
order on
consecutive
days. As
we talk about
internet
marketing,
making money,
and selling
books, join us
as we cruise
through East
Texas.
So, pull up a
chair and grab a
cup of your
beverage of
choice, and
let's celebrate.
Your Portable
Empire was #38
in its
sub-category at
Amazon.com this
afternoon.
As predicted, my
earlier book,
The Absolute
Beginner's Guide
to Internet
Wealth,
is benefiting
from the
promotion, and
it hit #35 in
its (different)
category.
We've got a
couple of
winners, here.
 There
are a lot ways
that YOU can be
part of this
winning streak.
A
LOT of the
members of the
Your Portable
Empire
University are
claiming their
independence.
E-books are
being written
and launched,
blogs are being
created, lists
are being built-
and money is
being made.
If you're at all
interested in
living the
Portable Empire
lifestyle, scoot
on over to
http://www.patobryan.com/pesp.htm
right now.
Right now, even
the people
paying for it
are telling me
it's too cheap.
That's pretty
wild- the
customers are
asking me to
raise the price!
If you've got
too much money
and too much
free time, do
NOT click the
link. If
you're
interested in
how we're
managing to live
on passive
income and
travel around
the world, go
back and click
on it now.
Before I raise
the price.
If you are ready
for success
RIGHT NOW, then
you're ready for
my
Guaranteed
Success
Mentoring
Program.
There are still
a few seats
left. When
you join, you
get a ticket to
a very
exclusive,
private seminar
that I'm holding
in Austin- and
I've got some
surprises,
including guest
speakers.
This is the
first seminar
I've ever heard
of that is going
to focus on the
attendees.
While you're
there, we're
going to learn
all about your
business, what
you need to
succeed, and
then create your
success plan.
Then the
mentoring
program starts.
There's never
been anything
like it before.
Go check that
out.
 By
the way, these
pictures are of
Roans Prairie,
Onalaska and
Anderson, Texas.
The back roads
from Onalaska to
Wimberley take
you through some
of the most lush
and interesting
scenery Texas
has to offer.
Old settlements
that date back
to before Texas
was a country,
much less a
state. And
they take their
history
seriously.
There are a lot
of ways you can
join the winning
team that's
promoting the
Your Portable
Empire book.
Click
HERE to
"Digg" the
latest press
release.
By doing that,
you'll help us
drive the press
release onto the
front page.
 Just
mentioning the
book, and the
Portable Empire
lifestyle to a
friend helps a
lot, too.
Pre-ordering the
book is greatly
appreciated.
However, on
September 4,
we're having a
huge party with
lots of gifts,
etc. When
you order then,
you'll get
hundreds- no,
thousands- of
dollars worth of
free bonuses
with every
purchase.
You are not
going to believe
the stuff we're
putting together
for you.
Now, would you
like a look
behind the
scenes of a book
promotion?
I'm reasonably
certain that
this book is
going to #1, at
least on
Amazon.com.
How can it not?
I've got you on
my team.
However, since
this is my first
shot at
promoting a
book, I'm
learning a LOT-
you might want
to sing along,
so that when you
launch your
book, you've got
a head start.
First of all,
I'm reading
everything I can
get my hands on
that has
anything to do
with promoting
books. Dan
Kennedy had a
couple of new
books out that
weren't exactly
on the subject,
but it's all
marketing.
 Of
course,
Author 101
is an important
resource.
The Anatomy
of Buzz is a
fascinating look
at how to build
word-of-mouth
publicity.
Much more
importantly,
I've been
shamelessly
asking for help.
I don't even
have to pretend
I know what I'm
doing, so I've
got no ego to
lose when it
comes to asking
best-selling
authors for
advice.
Dr. Joe Vitale
and Mark Joyner
have been very
generous with
their time and
wisdom. My
new friend
Warren Whitlock
is opening some
doors in my mind
about new ways
to look at
book-selling.
By the way- this
is an open
invitation.
If you know
anything at all
that will help
me promote this
book, I'm
shamelessly
asking YOU to
send it to
pat@patobryan.com.
I'll share
everything I
learn here on
this blog, so
that we all win.
Press releases
are powerful
tools. I'm
using
www.prwebdirect.com
to get mine out
there.
My new friend
Alisha emailed
in to let me
know that
Amazon.com has
an author's
section, and I'm
setting up a
blog there.
Amazon makes you
prove that you
wrote the books
before they let
you play, but as
soon as it's up
and running,
I'll tell you
know where it
is.
And, of course,
there's the huge
party on
September 4.
Stay tuned.
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