Author, infomercial star, radio commentator, and health guru Kevin Trudeau joined Dr. Joe Vitale and some friends at the Vitale Cigar Bar in Wimberley, Texas for cigars, steak and conversation. Nerissa, of Food Powers, Bruce Collie, former NFL star and parenting guru, Brad and Harrison, from Cafe Tycoon, Michael, from Austin All Natural Magazine, Joe and I were there.
I brought a Flip Ultra HD video cam and got about an hour of behind the scenes video. This is Kevin and Joe like you’ve never seen them. Log in above with your name and email address and you’ll get instant access to that video. It will blow your mind.
I was glad to be there. Kevin has had an interesting life, and isn’t the least bit afraid of controversy. He’s sold millions of copies of his books, and has a fast-growing audience for his popular radio show.
He’s traveled to dozens of countries and interviewed healers, shamans, and survivors. This research has led him to some conclusions that are out of the mainstream. I’m cool with that. The mainstream is almost always wrong. Social proof is no proof at all.
In this video, Kevin talks about what he’s learned. Some of it is pretty mind-bending. Some of it I flat out don’t believe. Some…. well, I’ve made a couple of purchases since this dinner. Everybody I’ve talked to who was there has changed something about their lives- either added supplements, changed diet, or ordered an e-pendant. I did all three.
As fascinating as the content was, what I found even more interesting is the philosophy Kevin brings to marketing and promotion. I believe that he believes what he’s saying. I also believe that he’s just fine if you don’t. As a matter of fact, he may prefer that you don’t.
In the beginning of the video, he’s talking about Alex Jones, who I would call a “fringe” radio DJ. He’s also very popular and has a huge audience. Listen to how he frames the show and the audience.
The philosophy, as explained by Kevin, helps me to understand why people listen to Rush Limbaugh, Glen Beck, Howard Stern, and other “shock-jocks.” They may or may not be promoting positions in which they believe. From a marketing point of view, it doesn’t matter. What matters is that people listen. Some listen and agree. Others listen and disagree. As long as they’re listening, and interacting, they’re traffic. And, as Internet Marketers, we know how important traffic is.
I especially recommend this video to my coaching clients and UnSeminar veterans. In our private coaching forums, I’ve been working with clients who are struggling with “who would read what I write?” and “what if I email my list and they don’t like me?” questions.
Joe and I were talking about this a few days after the meeting with Kevin, and we came to the conclusion that if you don’t want some sort of “blow-back,” your best option is to stay home and pet your cat.
Seriously, if you stay home and pet your cat- and don’t do anything else- then, you’ll never be criticized. Nobody will unsubscribe from your list, because you won’t have one. Nobody will criticize your products, because you won’t make any. Nobody will post bad reviews of your books, because you won’t write them.
Of course, you’ll be broke- and whatever you could have brought to the world will be lost- but you won’t get any blow-back.
To quote “Dune,” “Fear is the mind-killer.”
Joe ends his emails with a Latin saying that translates as “Dare Something Worthy.”
What you think is worthy may not be what I think is worthy. That is an excellent reason for you to dare it. It’s your life. It’s your world. You’re not here to please everybody- and, let’s face it, you can’t.
Neither can I, and neither can Kevin. So, with that as a given, another quote is in order: ”you might as well shoot for the moon. If you miss, you’ll at least be among the stars.”
So, sign in and watch the video. It’s free.
I promise that it will challenge you. It may make you angry. It may prompt you to do something interesting, change your diet, or change your mind.
I’d love to hear your comments- after you watch the video, come back here and tell me all about it.